How we identified gaps and optimised the marketing funnel for FitEduCoach

Problem

FitEduCoach offers premium offline fitness certifications including NASM and APT courses. Their 65+ digital ad campaigns were generating leads at ~2x the industry-average cost, with a critically low 2.13% hook rate indicating creative fatigue and weak hooks. Ad frequency was stuck at 2.13 (well below the 4-5 optimal range), there was no separation between prospecting and retargeting, and no city-specific targeting despite Mumbai and Delhi being clear winners.

What we did

Full-funnel campaign analysis

Analyzed campaigns across audience, geography, creative engagement, and full-funnel data to uncover hidden inefficiencies.

Geo targeting

Mumbai and Delhi identified as top converters; shifted from broad targeting to city-specific campaigns with localized messaging.

Audience clarity

Students and gym trainers emerged as core segments; built tailored messaging for each.

Creative refresh

Increased frequency (2.13 → 4-5), introduced regional creatives (Hindi / Marathi), and fixed the first 3-second hooks.

Prospecting vs retargeting split

Built a clean system with separate budgets, creatives, and KPIs replacing the diluted one-size-fits-all approach.