How we identified gaps and optimised the marketing funnel for FitEduCoach
65+ campaigns audited, city-specific GTM, and a prospecting-vs-retargeting rebuild for a premium fitness certification brand.
At a glance
Problem
FitEduCoach offers premium offline fitness certifications including NASM and APT courses. Their 65+ digital ad campaigns were generating leads at ~2x the industry-average cost, with a critically low 2.13% hook rate indicating creative fatigue and weak hooks. Ad frequency was stuck at 2.13 (well below the 4-5 optimal range), there was no separation between prospecting and retargeting, and no city-specific targeting despite Mumbai and Delhi being clear winners.
What we did
Full-funnel campaign analysis
Analyzed campaigns across audience, geography, creative engagement, and full-funnel data to uncover hidden inefficiencies.
Geo targeting
Mumbai and Delhi identified as top converters — shifted from broad targeting to city-specific campaigns with localized messaging.
Audience clarity
Students and gym trainers emerged as core segments; built tailored messaging for each.
Creative refresh
Increased frequency (2.13 → 4-5), introduced regional creatives (Hindi / Marathi), and fixed the first 3-second hooks.
Prospecting vs retargeting split
Built a clean system with separate budgets, creatives, and KPIs replacing the diluted one-size-fits-all approach.
Impact
FitEduCoach got a clear, easy-to-execute plan to improve performance: focused on Mumbai and Delhi with city-specific campaigns, and separate messaging for students and gym trainers. We simplified creatives by improving the first few seconds to increase engagement, and restructured budgets to spend more on what works. This approach is expected to reduce cost per lead by ~40% and increase sales conversions by 50%, with added gains from rolling out regional language ads in both cities.
More client wins
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