How we helped Gangpur Ventures reactivate ₹15L+ in sales, expand into new markets, and identify top potential customers
Customer health scoring, a churn-prevention playbook, and a 3-state expansion blueprint — delivered in 2 weeks with a 65x ROI.
At a glance
Problem
Gangpur Ventures, a social-impact agritech company in Odisha founded by Mr. Bimal Lakra, sells corn silage to dairy farms across East India. With sales in Crores, 100+ customers, and 4000+ tonnes sold, the founder had no visibility into customers that had stopped purchasing, which markets to expand into, or how to plan production around seasonal demand swings. They were flying blind on their own data.
What we did
Customer health scoring
Every account flagged as Champion, Growth, At-Risk, or Dormant — with specific next-actions for each segment.
Churn-prevention playbook
41 at-risk accounts identified with a re-engagement strategy and a prioritized outreach plan.
Market Data Analytics
Mapped the East Zone green fodder deficit and sized a ₹297 Cr opportunity. Identified dairy customers and state cooperatives as entry points.
Market expansion blueprint
Named 30 high-quality prospects across Jharkhand, Bihar, and Chhattisgarh.
Seasonal demand forecast
Apr-Dec demand projection with monthly production-planning recommendations to smooth inventory and cash flow.
Phased 3-month GTM roadmap
Pilot testing, regional outreach, and state cooperative partnerships — sequenced month-by-month.
Impact
We found a market opportunity across 3 East Indian states — unlocking a potential ₹300 Cr in sales — and built a 3-month GTM for each state. 41 at-risk accounts were flagged and reactivated, recovering ₹15L-₹20L+ in revenue. Delivered in 2 weeks. ROI: 65x.
More client wins
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