D2C / Spiritual
How we made marketing strategies predictable at Karishye
Forensic audit of 40 Meta campaigns, frame-level video diagnostics, and a clear kill/scale/optimize playbook.
At a glance
Problem
Karishye was spending Lakhs across 40 Meta ad campaigns with no clarity on which ads were driving conversions. Video ads showed a devastating 95-97% viewer drop-off within the first 3 seconds, meaning almost all video ad spend was wasted. They needed a forensic data audit to separate winners from money-wasters and overhaul their entire creative and targeting strategy.
What we did
Performance segmentation
Classified 40 campaigns into Top, Mid, and Poor performers using CPC, CTR, CVR, and ROAS to create a clear action hierarchy.
Impact prioritization
Applied Pareto analysis to identify high-leverage ads and focus effort on what actually drives results.
Creative diagnostics
Analyzed frame-level video drop-offs to pinpoint exact failure points in user engagement.
Pattern discovery
Identified high-performing themes (wedding-related puja campaigns) to guide targeting and content direction.
Actionable execution playbook
Optimize the first 3 seconds, shorten creatives, introduce CTAs, and leverage retargeting audiences.
Impact
Karishye gained complete clarity across all 40 campaigns with clear kill, scale, and optimize decisions, eliminating guesswork. The video drop-off analysis exposed a major but fixable creative gap, unlocking immediate ROI potential. By reallocating budget from 34 underperforming campaigns to the top 6, the brand could achieve 40%+ savings on wasted spend. Additionally, identifying wedding-puja campaigns as top performers revealed a new high-ROI seasonal growth opportunity.
Keep exploring
More client wins
Next step
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